13 Principles of Selling

13 principles of sales (selling) which shall be controlled by sellers, sales, marketing and businessman

# SELL YOUR REPUTATION
Remember, do not sell your product before you successfully sell your REPUTATION. For example when you want to buy a computer, phone, TV, laptop, etc. must first consider who you are or who is a better known name with the title BRAND (brand). Of course a brand is not just a collection of a series of writings or logos, but more than that. A brand is more synonymous with a commitment and dedication as well as corporate responsibility to various parties, especially consumers.


# KNOW YOUR TARGET 
Do you ever spend too much to offer to those who should not be the target of your product? For example you sell a car at a price of billions of dollars then you will know and should know to whom the offer.

# MAKING APPOINTMENT
A transaction is unlikely to happen before you managed to meet with consumers and most likely you will not be able to meet with the consumer prior to appointments made, and of course an appointment usually begins with a phone / sms first. Usually members of kaskus make arrangements known as COD (cash on delivery).


# LOW BUDGET PROMOTION
Media promotion of the most inexpensive and simple reply at this point may be a business card, stickers, mailing lists, facebook, twitter etc..Especially in this information age, the role of promotion is very important for a salesperson, especially if the other one can practice this principle. Examples of FJB in kaskus forum, without a big budget you can promote your products to the members of the Kaskus.

# ALL ABOUT RATIO
10:3:1
When a seller to present its products to 10 customers separately within a certain time (e.g a month) then it can be assumed that there are 3 consumers who are interested and want to know more. And from 3 consumer is likely 2 of them will choose the position WAIT n SEE and the rest are expected to receive offers from you. 10:3:1 ratio is often encountered in insurance, credit, or MLM.

# LET THEM KNOW
As a marketing professional seller then first of all to whom you will tell about your profession and your product? It's simple ... you can while chatting in a relaxed state to talk about your sales along with their advantages and drawbacks to the family, neighbors, friends, community and the general public that you do not know. Begin your business to the closest relatives to find out the extent to which the quality of your product.

# WRITE DOWN YOUR SALES PLAN
Any sales / sellers are required to create a sales plan (sales plan). For example within a week at least should do: 
* How many times to call the consumer 
* How many times to meet consumer
* How many times do a presentation 
* How much the addition of a new roster
 It is often found in insurance sales, MLM etc..

# BUILD A NETWORK
 A LEAD (list of potential new customers) is very important for a salesperson and one way to reproduce leads to the following activities such as attending seminars, joining the mailing list, gathering, all of this is very helpful to expand your network.

# FOCUS ON PARETO PRINCIPLE
Vilfredo Pareto who proposed the Pareto principle, or better known as Pareto law the presumption is "that in your total income if observed closely the contribution of consumers who number only 20% will contribute 80% of the total income of you and vice versa" . Vilfredo Pareto's view is still used to this moment in terms of investment, sales and marketing. So a seller should spend more time speaking with consumers who make the majority inhabit in quadrant 20% but contributed 80% of your total income.Example: 10 people may be only two people who regularly use your product.

# DO NOT BEG
You should not beg / ask consumers to buy.
Example: with a sales target sales sometimes appeal to buyers by giving cash back (which is deducted from the commission itself).
This of course would damage the image of professional salespeople and also cause unfair competition among fellow salespeople.
However this is often done by the dealer2 vehicle.

# FIND OUT WHAT THE CONSUMER EXPECTATIONS SELL ARE SOLUTIONS
Actually the seller is sold SOLUTION.
Example: what consumers are buying is not a laptop with high performance but consumers buy solutions to simplify their work.
Some customers buy expensive branded clothes in order to support his self-confidence, to maintain its prestige.

# USE THE GOLDEN RULE
The Golden Rule: Treat others as you would like to be treated.
The explanation is, if you do not like being forced to buy then you should never force your customers to buy whatever it is you offer.

# BE PROUD AND PROFESSIONAL
A salesperson must be professional and proud of his profession.
As an illustration, if you as an insurance agent, be proud because of what you offer is a financial planning solutions, health, welfare of the people in the future and you are contributing to the welfare of your clients.

Source : http://www.kaskus.us/showthread.php?t=12036301